If you thought Rae Dunn was done surprising us with whimsical lettering and cheeky seasonal sayings—think again. The 2025 Halloween collection is here, and it’s a brew of spooky, cute, and slightly twisted vibes that capture the heart of fall fanatics and Halloween diehards alike.

Here’s a smattering of spooky shots I’ve taken so far this year!  I also have a Pinterest board going over at https://www.pinterest.com/thescarygood/rae-dunn-halloween-2025/

Let’s sip through the style trends bubbling up this year:

1. Cheeky Gothic Humor

Playful sarcasm reigns supreme in 2025. Mugs and canisters feature phrases like “Toxic,” “Death Before Decaf,” and “Vampire Repellent.” It’s spooky sass with a caffeine kick—perfect for anyone who likes their coffee black and their humor darker.

This tongue-in-cheek tone keeps Rae Dunn firmly rooted in her signature style: minimalist script with a wink.

2. Pop Culture Crossovers

Nightmare Before Christmas fans are feasting. Jack Skellington and Oogie Boogie mugs make multiple appearances, cementing Disney crossovers as a yearly tradition. These pieces blend Rae Dunn’s clean lines with character illustrations, creating instant collectibles.

Pair them with the new “This is Halloween” canister, and you’ve got a kitchen that would make Tim Burton proud.

3. Witchy Cauldrons & Potions

From “Witch’s Brew” baking dishes to cauldron-shaped mugs and potion canisters, the witch aesthetic is alive and stirring. These designs lean into the mystical—black glaze, whimsical fonts, and cauldron silhouettes bring cozy coven vibes to any kitchen.

Think of it as functional spellwork: your morning coffee now doubles as a potion of “don’t talk to me yet.”

4. Spooky Meets Sweet

Not all the pieces bite. Pastel-leaning mugs like “Spooky & Sweet” and “Spooky Season” balance cobwebs with pumpkins and softer tones. A pink mug with bats and the “Spooky and Cute” design prove Halloween doesn’t have to be all black cats and skulls—it can flirt with kawaii, too.

This continues the trend of merging traditional Halloween imagery with softer, cuter palettes.

5. Classic Rae Dunn Minimalism with a Twist

Of course, Rae Dunn isn’t Rae Dunn without the clean typeface. This year’s lineup sticks to that iconic look—simple words, all caps, matte finishes—but throws in seasonal shapes:

• Pumpkin dishes

• Spiderweb jars

• Hexagon mugs

• Tall stacked tumblers (“BOO!” / “EEK!”)

It’s that mix of familiar and fresh that keeps collectors coming back year after year.

6. The Rise of “Cottage Spooky”

Pieces like “Creeping It Real” (yes, with a doodled cat) and the Snoopy “Boo!” mug nod toward a softer, nostalgic, almost cottagecore Halloween aesthetic. Less haunted house, more pumpkin patch picnic.

This could signal a broader Rae Dunn shift toward cozy nostalgia in seasonal collections—bridging Gen X/Gen Z spooky sensibilities.

Final Sip

The 2025 Rae Dunn Halloween collection is a cauldron of contrasts: dark humor meets cuteness, classic typography meets playful pop culture. Whether you lean “Death Before Decaf” or “Spooky & Sweet,” there’s something in this year’s release that feels tailored to your Halloween mood.

One thing’s certain: if you don’t snag your favorite piece fast, it’ll vanish like a ghost at dawn.